% of Parents who would switch childcare providers if they found a center that offered: If your center offers any of the services below these are likely things you’ll want to promote. In a recent survey conducted by HiMama we asked parents would they switch childcare providers if they found a childcare center that offered specific services. Wondering what aspects of your center to highlight? What you put together should also be authentic to the value you provide at your center. Your story should be the cornerstone of all of your messaging. What do your families love most about your center?.How do you think your families would describe your center to their friends?.What do you want your center to be known for?.Is there something you offer that your competitors don’t?.What makes your childcare center special?.Think from the perspective of the parent and answer the following questions: The first thing you’ll want to do is take out a blank piece of paper ( or use our childcare marketing checklist) and start to write down what makes your center special. Marketing idea #1: create your childcare center’s story So – how do you stand out from the competition? How do you attract more parents to your center? I’ve put together five steps to fuel your childcare center’s marketing strategy. 80% of parents shared that they would switch childcare providers to get daily photos and/or videos of their children at childcare. Millennial parents are also looking to have ‘on demand’ access to their child’s day.Ħ9% of parents shared that technology is important to them when selecting a childcare provider. They are seeking out centers that provide high-quality care, are considering curriculum choices, and are looking to stay connected to their child’s development and growth. In this day and age, parents are looking for a lot more than what’s the closest childcare provider to their home.
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